Get ready for more rabbit ears, dog noses and funny hats to show up in your Facebook feed. Facebook’s Instagram service is launching face filters in an effort to keep up with rival, Snap Inc.’s Snapchat. “From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh,” the company wrote on its blog.
The new features will also include the ability to manipulate video, allowing users to play them in reverse. “Capture a fountain in motion and share a rewind of the water floating back up,” according to the blog post. “Experiment with some magic tricks of your own and defy the laws of physics wherever you are.”
Facebook, the largest social media platform, has been accused of copying features from Snapchat such as “Stories” which allows users to post pictures and videos that are erased after 24 hours. According to Instagram, 200 million people use Stories daily.
Facebook’s stock price has been hovering around $150 this month, which is near the stock’s all-time high of $153.60. Last week, Snap stocks cratered by 23 percent after the company posted poorer than expected quarterly results. The company says it has 166 million daily active users as of March 31. Snap was trading at $20.42 Tuesday, down from an all-time high of $29.44.